According to USA Today, the average person spends around three weeks planning a vacation. There are many factors to consider when choosing a holiday destination, which shows the importance of research.
If you're on the flip side of vacationing and want to boost rental bookings, you must market effectively. You can boost your website traffic and increase sales with our online vacation rental tips.
In this article, we will review:
- Rental Photography Tips
- How to Optimize Rental Descriptions
- Increase Website Accessibility
Read below for the most effective strategies for vacation rental listing optimization!
Post Professional Photos
Guests discover a lot about properties from photos, which helps them envision themselves on holiday beforehand. The Institute for Applied Positive Research has found that planning a trip can be the best part of a vacation.
Blurred images and not taking enough shots can prevent guests from seeing themselves on your rental property. Without enough photos, guests will also contact you for more info when you could have easily supplied it to them.
If you can't afford a professional photographer, you can tackle the job with a smartphone or camera. Make sure your screen is lined with a grid to balance the room and select a focal point for each area. Following these tips will help you get clean shots so you don't waste any additional time on content.
Write Detailed Descriptions
Photos can highlight the features of your vacation rental property, but not every detail can be seen. Our listing optimization guide would be incomplete without thorough descriptions for guests.
The more details you include in your listings, the more likely you are to convince guests to rent a property. Aside from writing about rooms, you can add unique characteristics that make properties appealing. Features about the living space, local community, and access to amenities shouldn't be forgotten.
Vacation rental listing optimization is influenced by your choice of words. Using industry key phrases and Dallas locations can help you maximize potential income.
Increase Visibility
There are a few ways you can build website traffic to increase rental vacation bookings. Aside from the content you post, other website features can help improve marketing efforts.
Some things that can help you rank higher on search engines include:
- Backlinks / Internal Links
- Anchor Text (Applicable to Industry)
- Fast Loading Speeds
- Mobile-friendliness
If you can include these features on your website, you can quickly increase visibility. Search engines follow the data for the items mentioned above to help you rank higher and our team can help!
Invest in Vacation Rental Listing Optimization
Working in real estate comes with benefits, but getting your properties rented can be a challenge. With our vacation rental listing optimization tips, you can connect with your audience and pair them with the perfect place.
Families and couples need a place to stay in the Dallas area all year long. While they vacation in a scenic city, people require a comfortable place to go back to and rest. You can make profits by investing in real estate and giving them a place to sleep.
At PMI Big Tex, you can expect positive results in the Dallas, Texas area. If you're ready to get help managing your rental properties, take a look at our vacation management services!
